No app is required for tablet and smartphone users to be able to interact with NFC, but it is currently mostly supported on Android devices and requires additional equipment and finishing. Moving into cross-media services isn’t just about broadening a printer’s service portfolio, either.

Info Trends’ 2013 report ‘Trends in Cross-Media, Emerging Trends’ states that for nearly two thirds of print-for-pay providers offering cross-media services, volume of digital print increased by between 10 and 39 per cent, and for 10 per cent of them, it increased by more than 50 per cent.





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